LCD TVs Get 40 Percent Cheaper

Für alle, die noch unentschlossen sind:

The price of liquid crystal display TVs has dropped by 40 percent and more this year as major manufacturers increased
supply of large LCD panels. According to market researcher DisplayBank, the average price of a 42-inch LCD panel
stands at US$640 this month, down 42.9 percent from December last year. The decrease in panel prices -- the halffinished
TV screens -- has led to a corresponding drop in TV prices. DisplaySearch, another market researcher, says
the average price of a 42-inch LCD TV dipped almost 35 percent, from $3,308 in the fourth quarter last year to $2,180 in
the third quarter this year.
For PDP (plasma display panel) TVs, the average price of a 42-inch model fell only 20 percent, from $2,611 to $2,107,
during the same period. Until last year, LDC TVs were almost 50 percent more expensive than PDP TVs of the same
size. But the price gap has narrowed significantly. Since major LCD panel manufacturers more than doubled supply of
large panels from last year by putting their seventh-generation production lines into operation, prices of some 40-inch
LCD TVs made by Samsung Electronics and LG Electronics more than halved from about W4 million (US$1=W920) last
year to less than W2 million. Sony, the world’s second largest LCD TV maker, predicted early this month that price of
LCD TVs will drop 20-25 percent more next year.