| HIFI-FORUM » English » Offtopic (Engl.) » The way High-End should be done | |
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The way High-End should be done+A -A |
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SWITCH-IT-ON
Ist häufiger hier |
#1
erstellt: 16. Okt 2007, 13:00
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Hello all, I read this paragraph from a dealer advert. in the United States. It struck a bell for me and thus am sharing it with you. Please do comment. I feel it is a very good way to do "High-end". "Please call our store for an uninterrupted appointment for a demonstration. All airfares will be compansated upon purchase within reason" |
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Manek
Inventar |
#2
erstellt: 16. Okt 2007, 14:36
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not bad....I like i like....works both ways. |
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bhagwan69
Inventar |
#3
erstellt: 16. Okt 2007, 15:45
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A practice already in use in India. Sound Smiths does it for Kharma & Goldmund. If any person wants a demo, they [S.S.] flies you to HK & Back & it is on the house, if the product is purchased. |
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SDhawan
Stammgast |
#4
erstellt: 16. Okt 2007, 17:05
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Buy an Elephant, get the tail absolutely FREE ! A very tempting offer, I must say |
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Krish
Stammgast |
#5
erstellt: 17. Okt 2007, 04:14
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Ha,ha,ha |
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Kamal
Stammgast |
#6
erstellt: 17. Okt 2007, 07:25
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I like the idea of an uninterrupted demo; the other thing ties you down, would'nt you agree? I am of course thinking of moderately priced gear , not the insanely priced ones-to anyone who can afford a Kharma, the airfare would be peanuts. |
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bharathana
Ist häufiger hier |
#7
erstellt: 17. Okt 2007, 11:18
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Completely agree. That should never be the ad campaign to fly you free, when you really dont need it. Instead a holiday package / tour to a hi-fi exhibition around the world will fly better i would think. |
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Amp_Nut
Inventar |
#8
erstellt: 17. Okt 2007, 15:01
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A HI FI EXHIBITION !!!! So that your customer can check out your competitor's products ??? Could WELL lose that sale..... [Beitrag von Amp_Nut am 17. Okt 2007, 15:02 bearbeitet] |
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bharathana
Ist häufiger hier |
#9
erstellt: 18. Okt 2007, 04:34
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Hmm good point! maybe a factory tour of their product. |
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bhagwan69
Inventar |
#10
erstellt: 18. Okt 2007, 05:00
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Gentlemen, your points are valid; However, the fundamental reason why a person opens an audio store / has a demo room is to make a sale. I am sure we all agree on that. Now, if any prospective client that does have an 'intent' to purchase & has the 'allocated budget' will surely be entertained. However, the 'dealer / distributor' is not runnning a 'dharamshala' or a 'take a tour' company. His intent is to make a sale. If making that sale involved taking a prospective [serious] client for 'lunch / dinner' or on a vacation or what ever have you is all justified, so long as a deal gets closed. Even if the client does not buy from this particular dealer but buys gear from some one else, also a dealer in the same country, then it is good. The case should not be of taking a demo in India & then going to HK or Singapore or Dubai & buying the gear and getting it into India [without paying any customs duty] & to top it all, ask for service & support. |
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Amp_Nut
Inventar |
#11
erstellt: 18. Okt 2007, 09:28
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So True, SO TRUE An UTTER, (and not Infrequent ? ) lack of ethics |
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soulforged
Stammgast |
#12
erstellt: 18. Okt 2007, 12:28
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Just one thought... When you are talking about such super high end stuff...shouldn't you be going for a home demo rather than fly over to their demo room??? |
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bhagwan69
Inventar |
#13
erstellt: 18. Okt 2007, 14:53
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Low Fi = Shop Demo. Mid Fi = Shop Demo first & then Home Demo - after short listing. Hi Fi = Shop Demo [well done up room] If it is front end / cables / pre or power amp then home demo should be possible, but speakers would not work. The size + cost + weight + transport logistics would not allow for it. Price Points :- LF = Under 100 K MF = Under 500 K HF = Above 500 K |
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zhopudey
Stammgast |
#14
erstellt: 18. Okt 2007, 15:22
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I hope that is in Indian Rupees |
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Amp_Nut
Inventar |
#15
erstellt: 18. Okt 2007, 16:43
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Let look at the fact / figures and deliverables. We are Talking of Speakers in the Rs 20 Lakh to Rs 40 L range. Lets take that as a Rs 20 Lakh Speaker system. The dealer margin would be 50%. So the dealer should have actually invested in 1 demo set costing Rs 10 L. But he does not..... Instead he offers to pay for your Rs 50 K air Ticket to the manuafacturer IF YOU BUY the Speaker, in which he has not invested a PAISA. Sounds like the Dealer does not invest anything, and does not loose anything either ! Ofcourse in the real world, there are overhead expenses that the dealer bears... But the point that I am bringing out is that the free air ticket is no big deal, ESPECIALLY if the flight is NOT to the dealer's showroom. |
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Amp_Nut
Inventar |
#16
erstellt: 18. Okt 2007, 16:46
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Bhagwan69 said
Is that for the entire system of for any One component ( eg Speakers ? |
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bhagwan69
Inventar |
#17
erstellt: 19. Okt 2007, 07:54
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Nice One Sir !!! 100 K US $'s is Low Fi; That would be very very interesting........would it not ??? |
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bhagwan69
Inventar |
#18
erstellt: 19. Okt 2007, 08:01
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40 L will get you some of the 'best in the world' 100 K US $'s i.e. I know that AVI has 20 Lakh speakers on demo - Wilson Max 2. Basically A.N. the dealers will keep the cheaper range in stock; if you need the top of the line, then he offers to take you to a 'big distributor / manufacturer' for a demo. However, my point was more local. Do let me explain. Gear is in Bombay [just for an example]. Enquiry comes from Bangalore. Now instead of sending the gear to Bangalore, it is better to offer a ticket to the client to visit Bombay, take a demo / audition the product. If a sale is made, good. The Ticket cost gets 'adjusted' against the discount. |
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